Realty Executives Acquires Show Appeal Realty

It was announced today that Realty Executives of Phoenix has acquired Show Appeal Realty and will be bringing all of their agents under the Realty Executives brand.

This acquisition brings approximately 160 agents to the company. We had an opportunity to talk to the owners, brokers and several of the agents from Show Appeal Realty this morning when the announcement was made to the Show Appeal agents and it seemed to be very well received.

Brandon Hunt started Show Appeal Realty in 2009. During the meeting with their agents and staff today, Brandon let everyone know that all of their current staff will stay with the new company. The investment arm of Show Appeal will also stay in place. When Show Appeal was started, Brandon wanted a brokerage that could be the center of their flip business. He alsoe wanted a place with a family first atmosphere, great technology and great broker support. “We feel like we succeeded in what we set out to accomplish.”  The firm quickly grew 100 agents by 2015  and has continued to be a successful brokerage that now has approximately 160 agents.

We heard a lot of talk about how many of the current brokerage ideas align well with the vision that Realty Executives has for the continued growth of this firm. We heard that times are changing, consolidation is changing the landscape of how Show Appeal can compete in the marketplace today. You get the feeling that Brandon truly wants to give his work family the best chance to be successful agents. He talked about how he vetted several other brokerages, looked at their leadership, their technology and their culture. The fact that Realty Executives has a strong brand with a strong local ownership team made this a great fit for both companies. There was also a lot of talk about how Realty Executives is investing in their agents, putting time money and resources into their tools, about how Brandon wanted a good deal and a good commission structure for their agents.

For any existing Show Appeal agents, please know that they will continue with their annual chili Cook off! I’m looking forward to that, as well!!

Brandon really stressed the future and how he looked at other brokerages. We were told that they will keep their current office, how he looked at our marketing, binsr repair service, etc.These are a lot of things they  wanted to do with the company and he feels like Realty Executives has all of the tools their agents need to grow a successful real estate business.

With this brokerage change, nothing is changing but the name and the addition of more tools. All agents can keep their current fee structure for the next year unless they want to switch to a Realty Executives plan now. In talking to some of them this morning, I learned that some of their agents will have a better pay structure under our plans than they have now. Of course, we all know that some people will be making the change and some won’t.

If you are a Show Appeal agent, prepare for an onslaught of recruiters. Please feel free to call an Executive or one of the owners directly. with questions about the company, the culture and the merger.

It comes down to value. Our goal isn’t to save you money, it’s to make you money. – MF Coleman

This is another addition to the Realty Executives family brought about by the current ownership and management team. Just a few months ago, Realty Executives of Phoenix acquired Red Brick Realty. The strong growth of the brand and the hard work from our local leadership team were instrumental in being named Brokerage of the Month by Realty Executives International.

As of March 1st, Show Appeal Realty had over 100 listings that were active or under contract equating to more than $30 million in volume. For 2016, Realty Executives of Phoenix had nearly $3 billion in closed sales volume.

As we continue to grow our team here at the Phoenix Real Estate Guy, it is fun to watch the growth of the Realty Executives brand in the Phoenix market.

Stick around… I’m pretty sure we’ll have more more exciting announcments in the near future.

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